Cool Running Rental was born in 2006. The company, along with it`s parent company, Rentruck, make up the J.R.Ashworth and Sons Ltd. Group of Companies, and are strategically located next to the M62 corridor, north of Manchester.

The company was formed in response to requests from Rentruck customers, that were involved predominantly in the food chain, and were struggling to rent vehicles capable of maintaining temperature, whilst at the same time attaining the quality and reliability associated with Rentruck`s fleet.