If you’ve recently purchased an unbranded refrigerated van and you are eager to begin branding the vehicle, then you’re in the right place. We will discuss in-depth all the benefits you can gain from branding your own refrigerated van.
Branding your refrigerated van
At Cool Running Rental, we have a wide range of refrigerated vans you can purchase from us. All of which are in top-quality condition, fully serviced and maintained by us throughout their lifetime. For many small companies, hiring a refrigerated van is the ideal solution to balance utility against cost and helps to grow the business.
Investing in any large assets can be daunting for emerging businesses, so buying a used vehicle could be the more sensible option for you. Our fleet is full of a variety of refrigerated vehicles for you to choose from, meaning you can choose the one that’s perfect for you. One of our talented team will provide their help should you wish to know more about a certain vehicle.
If you’re unsure how much the running costs will be, you can use our ‘try before you buy’ scheme, where you take a vehicle with a view to buying it and paying a monthly fee which includes service/brakes/tyres etc. If you then opt to buy the vehicle, the monthly cost will be removed from the current sale price.
Looking to help your company grow and gain more customers? Then branding is a key factor in reaching and acquiring new audiences. An unbranded commercial vehicle can harm your chances of getting noticed by potential customers, and doesn’t reflect well on your company’s professionalism.. It’s crucial to add your logo so you can start to be recognised.
The benefits of branding a refrigerated van
The best way of promoting awareness of your refrigerated van service is with excellent branding. When a customer browses online for a service, they make sure a company is credible before deciding to purchase their product. To grant your service credible exposure such as this we highly recommend branding to your refrigerated van.
Vans have the potential to be seen by thousands of people every single day, so you have everything to gain by adding a logo, at the very least. It’s a cost-effective way to advertise your company and its services, as you’ll be paying just a single one-off cost and getting adverts for life.
Good branding on the van that reflects your values can help establish your business and increase your exposure on the roads. You can reach a new and wider audience with this simple extra addition as you will appear professional and on the rise. Group this with excellent products and customer service and you will set yourself apart from competitors.
The key to building a successful company is brand consistency, and by branding your refrigerated vans in the same way as your digital and printed media, this makes you easily recognisable to customers.
Ultimately, branded commercial vehicles are attention-grabbing and solidify your reputation as a professional, reputable company. Your branding will be at the forefront of existing and potential customers’ minds each time they cross paths with your refrigerated van, and can lead to generating further business.
Factors to consider when branding your refrigerated van
To brand your van effectively you must consider a few factors before settling on an idea. One factor you must consider is where to include your brand on the vehicle. You could add a sticker of your logo at the front, back or sides but it’s the little details you need to consider. For example, do you want a huge logo? Do you want it to be centred or left-aligned?
You need to ask yourself these questions and maybe ask close family and friends which placement stands out to them the most. Also, you must consider how to reflect your brands message on the refrigerated van, and this will include the colour scheme and typography. In a nutshell, you’ll need to create a design of how your brand will appear across the van from all angles.
We suggest you create multiple drafts of how it will look. Ideally, you need to be bold and showcase as much detail as possible, this includes a big logo, eye-catching text that will grab someone’s attention instantly, and a call to action so if it catches the eye of a passer-by they will know how to get in touch with you.
You can cover many aspects of the brand onto the vehicle such as the colour scheme, key values, typography plus much more. It’s critical you get this right first as it’s an important stepping stone in establishing yourself within the industry, and it will set a tone of consistency across the company.
There may be some challenges you’ll face as you might want to change how your brand looks on the refrigerated van and how you want the service to be portrayed to audiences. This will be a difficult and long process at first, but once you get it right you won’t have to change it again till you feel the brand needs a refresh.
The finer details to enhance your brand on the refrigerated van
Now you’ve understood what to consider adding to your refrigerated van, the next step is to enhance the image by looking at the finer details. If you’re active on social media, it’s worth adding your profile handles in there to appeal to anyone who may wish to check out what you’re offering.
It shows that you’re current and easy to contact as you have numerous ways for people to get in touc. If they contact you via your social media channels then that will further drive attention to your socials, with an increase in followers and your credibility begins to climb.
Keeping your branding clean on the vehicle goes a long way. You can do this by ensuring your logo is high-res so it’s clearly visible from afar and your colour scheme is consistent across your fleet. This is what sets you apart from your competitors and if you can’t do this yourself, it’s worth hiring a reputable designer to offer their valuable insight. It might cost more money but it will be worth it in the long run.